Steven Salz, the CEO and co-founder of Rivalry, explained that the company is focusing on areas that show customer success and a return on investment.
This shift in focus has led to the realisation that future roles are different from those that were previously required.
In light of this change, Rivalry had to make the decision to say goodbye to 29 talented colleagues as part of their company restructuring.
Looking ahead Rivalry plans to concentrate on areas where they can excel and achieve success, which includes refining their strategy and restructuring teams.
Originally concentrating on esports betting, Rivalry has gone through a transformation since its inception in 2017.
The company expanded into iGaming in 2022 and has now become a gaming platform.
This year, Rivalry announced plans to enter the B2B sector in an effort to explore new revenue opportunities and broaden its market reach.
In May, the company revealed its intentions to step into the world of cryptocurrency gambling by introducing the Rivalry Token, a currency, to blockchain technology.
Salz is of the opinion that utility tokens based on cryptocurrency have the potential to transform customer and brand loyalty within the gambling sector.
He stressed that cryptocurrency isn’t a passing trend, citing industry reports showing that crypto bets now account for 25% of betting activity.
He also predicted that this market share will keep growing as older demographics phase out.
On LinkedIn, Salz posted a list containing the names, job titles, and contact details of some employees affected by the changes, inviting new employers to reach out.
Salz expressed; “As we make moves at Rivalry with an eye on the future we’ve had to make decisions about parting ways with some talented colleagues this week.
To those impacted, your contributions to Rivalry are greatly valued.”
Salz mentioned that affected employees have been given the choice to be included in the list and emphasised their support in finding opportunities.
]]>Flannery, formerly the VP of Brand Strategy at Huge, boasts an impressive portfolio with having worked with big names such as PlayStation, DraftKings, and Harley-Davidson.
Rivalry’s Co-Founder & CEO Steven Salz said Flannery’s addition to the team would continue their rapid growth, with his experience invaluable.
MORE: Rivalry.com review
“Very excited to welcome Grant Flannery as Global Head of Marketing at Rivalry.com,” he said.
“As our global presence continues to expand, enriching our team with top-tier talent becomes imperative.
“Grant’s diverse experience is just what we need to boost our unique marketing and creative strategies even further.”
Tasked with steering Rivalry’s global marketing, Flannery will be given the opportunity to better coordinate the marketing department with various sectors of the company, including its product, sportsbook, data, and customer relations arms.
Since its inception in 2016, Rivalry has rapidly climbed the ranks to become a top player among esports betting sites. Although the company recorded a loss of CAD $6.3m (￡3.67m) in the second quarter of 2023, there’s a silver lining on the horizon with Rivalry forecasting profitability by the first half of 2024.
This year has marked significant growth for the company. Rivalry broadened its wings, not just within the esports competitive sphere but also across various betting jurisdictions.
Key milestones include the unveiling of their esports betting app in Ontario and forging partnerships with the likes of Brazilian content group Tribo, Red Canids, and Grayhound Gaming.
Rivalry’s innovative marketing strategies haven’t gone unnoticed, with their quirky move of introducing a chicken mascot at major CS:GO events this year raising eyebrows.
]]>??Rivalry is aimed at making esports more fun and exciting by providing top-notch content and a competitive platform. The company also aims to provide customers with a unique betting experience, which is why it created a betting academy for new customers and publishes esports-related news.
Rivalry’s Co-Founder and CEO, Steven Salz, expressed his excitement about the company being able to serve the Australian esports betting market.
?“We are very excited to bring Rivalry to our customers in Australia,” Salz said.
“We take a very different approach than other traditional betting operators, and have been particularly successful among Gen Z and young Millennials across the globe.
?“We are very eager to start building our brand equity in Australia through a series of innovative activations and campaigns as we ramp up services throughout the remainder of 2022. As we do everywhere, servicing and helping to grow the esports and gaming community will be a priority for us.”
Rivalry received a sports bookmaker license from the Northern Territory Racing Commission in February this year and carried out its first betting services in Australia last week. The sports bookmaker license grants Rivalry the right to offer major esports and traditional sports betting throughout Australia.
?In addition to the traditional sports services, customers are also permitted to place bets on esports games such as Call of Duty, Dota 2, League of Legends, Counter-Strike, Overwatch, and much more.
?The move in Australia followed after Rivalry launched its online sportsbook services in Ontario, Canada, which officially opened its regulated online gambling market on April 4.
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